by BOB MESSINGER
Don’t get me wrong…Kickstarter is a phenomenal crowdfunding platform! It’s just that, after careful research, I’ve come to the conclusion that the relatively new platform Seed&Spark is best suited to meet the needs of my particular film project for the following reasons:
1. Seed&Spark is a crowdfunding platform strictly for film projects. I believe this will work well for me on several levels. It will help me better attract niche supporters who care about independent film. It will help separate my project from the clutter of non-film projects on the other sites. And, because the Seed&Spark staff deals only with film projects, my belief is that their specialized support will assist me in running a truly effective campaign.
2. I’ve never claimed to be a social media guru, and I believe that was a major detriment to my Kickstarter efforts. Seed&Spark stresses social media, as do most of the other crowdfunding platforms. But unlike most other sites, they back up the importance of social media by providing an in-depth Social Media Handbook, which has armed me with greater insight than I had when I launched my last campaign.
3. Seed&Spark is a selective platform. They will not allow me to launch a campaign for an inferior product or to launch a minimally prepared project. If they feel my project is lacking in any respect, they will provide tips on how to make it a viable one. Nobody enjoys rejection, but I’d rather be given the opportunity to make my project the best that it can be before launch. And because Seed&Spark is a selective platform, I believe their users feel more comfortable supporting projects on their site.
4. Whereas Kickstarter is an all-or-nothing platform, and Indigogo will allow me to keep whatever I raise even if it is nowhere enough to complete my project, Seed&Spark is an “80%-or-nothing” platform. I am quite comfortable with this. If I can raise at least 80%, I know I will be able to get the film made. As the Seed&Spark website points out, “Every indie filmmaker knows how to make that scene work with a little less money…”
5. Unlike other crowdfunding sites, Seed&Spark has a streaming video distribution platform for me to offer my film for public viewing. They also have a partnership with Amex NOW, a channel reaching 67 million homes, for selected licensed distribution. I don’t know at this time that I’ll take advantage of these programs, but it is nice to know that they exist!
6. Seed&Spark lets me request non-monetary contributions such as camera, wardrobe and lighting rentals. This allows me to best use all cash contributions I may receive and may also act as an incentive for supporters who may not be in a position to contribute cash, but may be able to contribute an item needed to complete the film.
7. 70% of films that crowdfund on Seed&Spark get funded, compared to only 40% of projects on Kickstarter. I like those odds.
8. And I’m saving the best reason for last: Seed&Spark’s fee is lower than any other crowdfunding site I’ve researched. They take 5% of all money pledged, but they also offer supporters an opportunity to add 5% to their order to keep the filmmaker from losing that money. And according to Seed&Spark, 90% of supporters choose to add that 5%. Plus, Seed&Spark won’t compel me to set up an outside payment account, which usually requires administration fees beyond the normal credit card fees.
So right now, it seems like a no-brainer to submit to Seed&Spark.
I’d be grateful to hear your opinions on selecting a crowdfunding site.