by BOB MESSINGER
A few months back, I posted my intentions of switching to the crowdfunding platform Seed&Spark to re-launch my film project. To recap the reasons for my decision:
1. Seed&Spark is a crowdfunding platform strictly for independent film projects.
2. They provide an in-depth Social Media Handbook and other helpful materials.
3. As a selective platform, Seed&Spark does not allow filmmakers to launch an inferior or minimally prepared project.
4. Unlike Kickstarter’s “all-or-nothing” platform, Seed&Spark works on “80%-or-nothing,” noting that “Every indie filmmaker knows how to make that scene work with a little less money…”
5. Seed&Spark has a streaming video distribution platform as well as a partnership with Amex NOW for selected licensed distribution.
6. Seed&Spark lets filmmakers request non-monetary contributions such as camera, wardrobe and lighting rentals.
7. 70% of films that crowdfund on Seed&Spark get funded, compared to only 40% on Kickstarter.
8. Seed&Spark’s fee is lower than any other crowdfunding site.
Since my initial post, I have spent hours poring over Seed&Spark’s “Awesome Downloads,” which include documents on crowdfunding to build independence, prep and campaign schedule templates, and, of course, their detailed social media handbook.
Well, I did re-launch on Seed&Spark a few days ago, and the experience so far has been even better that I’d anticipated!
After my initial submission, I received an in-depth campaign critique from Seed&Spark Director of Crowdfunding and Community Erica Anderson. I’m not talking about a few lines of suggestions. I’m talking about paragraphs of well-written, to-the-point, knowledgeable and convincing feedback. With Erica’s ongoing help, I performed three edits to my pitch video, taking it from an unruly six minutes to a manageable three minutes (to be honest, she would have preferred that I’d have edited out another minute).
Erica responded to my correspondence within hours, each time providing more and more guidance.
The only recommendation I didn’t take was to postpone my launch until after the holidays. I do agree with prevailing research that there is too much social media competition to sustain a holiday campaign. That’s why I’ve selected a 45-day rather than a 30-day campaign. I’ve decided to use the first 15 days to tie into my regular hard-copy holiday mailings to friends and family, and then focus on social media after the holidays (as a marketer who has worked both tech and pre-tech campaigns, I still find value in breaking through the clutter with old-fashioned, personal mailings).
Seed&Spark is truly a selective platform. It’s become so obvious to me that their prime purpose for being isn’t to cash in on the crowdfunding craze. They are independent filmmakers who are dedicated to their craft and who want to see good films get made and distributed.
I recommend that all filmmakers considering the crowdfunding route check out Seed&Spark.
And while you’re at it, please check out my campaign at www.seedandspark.com/studio/it-aint-no-sin. Your support through a contribution and recommending the project to friends and colleagues would be greatly appreciated!